Friday, 13 November 2009

Luella I love you.

Two days ago my heart broke a little bit.


Luella Bartley has revealed that her Luella fashion label has ceased trading. Club 21, the London-based global license has pulled out of the brand, which it has backed since 2003. In a joint statement, VSQ Limited, the subsidiary of Club 21, had reluctantly ‘taken the decision not to invest further in its relationship with Luella Bartley Limited.’ Bartley added: 'This is a very disappointing situation for everyone involved with the brand… I very much appreciate the support that VSQ has given me, but it is upsetting not to be able to protect jobs in this difficult economic climate. We have a number of options open to us, and are considering these over the coming months.'



The spring summer 2010 collection will never grace a shop floor. Urgh I really dislike the current economic clmate, it hurts. The Luella brand always appealed to me. The bright colours, the kooky detailing, the links that are incorporated into the designs that show-off Luella's love of the English countryside.



I am going to treasure every Luella piece I own, SS08 you had me at hiya. I can't even write anymore. Get another backer fast. Please see below.














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